Let’s talk a little bit today about why you need to work with a buyers agent and not directly with the listing agent.

So first of all, as a listing agent and someone like myself who primarily does listings, when we do have buyers call, we do talk to them. We do want to work with them, and we do want to help them. However, we usually will refer that over to one of our buyers’ agents. The main reason why is because a lot of times the buyers think that by calling the listing agent they are going to get a discount when it comes to the purchasing of the house, the land, the commercial property, etc. However, that is not the case.

“Fiduciary Responsibilty … A legal obligation of one party to act in the best interest of another. “

When someone is selling a property and they contact me here at North Realty Group to list their property, my job, and my fiduciary responsibility is to that seller.

Being A Neutral Party

Here is what I mean; when you as a buyer, call us and say, “Hey, we want to work with you.” and we’re representing the seller, the moment we decide to bring you on as a client, as a buyer, again, not that that’s a bad thing, we now become Switzerland … we become a neutral party in the transaction.

Now in Texas, it’s called an intermediary. Basically meaning I am representing both sides of the transaction. And the reason why I say we could become something like a Switzerland or a neutral party is at that point we no longer can negotiate on your behalf and we can’t negotiate for the seller. We basically are just passing the information along from one point to the other … that is a brief overview but hopefully understandable.

Won’t Cost Less

The other side of it is a buyer thinking that they’re going to get a discount. They’re not. I’m just going to be honest with you. Yes, obviously negotiations, you can always offer less. Sometimes the seller will take it but as a Realtor, we’re always going to get paid what we normally get paid, whether we represent you or the seller or both. And what I mean by that is there’s always a set transaction cost. Typically, and for us here at North Realty Group, that’s 6%. Three percent will go to me as a listing agent and then three percent of that will go to the buyer’s agent and that’s paid through the sellers’ proceeds. When buyers call listing agents thinking, “Hey, by the way, I know you’re going to get paid on both sides, so we’re going to ask for a discount,” it doesn’t work that way, unfortunately. It can, but 99.9% of the time, myself as a listing agent, we’ll get paid the full 6% because we’re representing both sides and there are no other buyer’s agents involved. So hopefully that makes a little sense there.

In the End

Again, I know covered quite a bit here quickly. There’s a lot more detail we can go into. So if you have questions, comment below. Be happy to answer them for you. But basically, if you’re a buyer, and you are looking to buy a home, a piece of land, commercial property, whatever you’re looking for, yes, it’s okay to call the listing agent. But a great listing agent is going to refer you back over to someone who specializes on that side as a buyer. So that way your interests are taken care of and the listing agent’s, sellers’ interests are taken care of as well. And that way, information, negotiations, repairs, et cetera, are handled accordingly.


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